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Recent Episodes

Episode 55 – Driving Sales with Physician Micro-Marketing in MedTech

Posted July 18, 2021 • 00:58:01

Do you know which digital platform is most effective in targeting physicians? Is it LinkedIn, Facebook, Instagram, Twitter or TikTok? In a few minutes,...

Episode 54 – The Impact of Health Research and Economics on MedTech Market Access and Success with April Zambelli-Weiner, PhD

Posted July 4, 2021 • 01:09:33

“Failure to plan for market access early is one of the key causes of company underperformance and failure”, according to April whose team at TTi...

Episode 53 – The MedTech Sales Process for Success

Posted June 27, 2021 • 00:22:19

Where does the MedTech Sales process get in trouble? It is in the Presentation step of the process. On the surface the Presentation step sounds...

Episode 52 – In the C-Suite with Clay Steves, CEO, Habakkuk

Posted June 20, 2021 • 01:02:01

THRIVE! As an orthopedic distributor in the midst of the pandemic what do you decide to do? Clay’s answer is THRIVE! That was Habakkuk's theme...

Episode 51 – In MedTech Sales Don’t Fight the Technology Adoption Life Cycle Curve

Posted June 13, 2021 • 00:28:19

Fight the Technology Adoption Life Cycle Curve and you will lose. It is science. Why do MedTech leaders and sales and marketing pros continue to fight...