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Recent Episodes

Episode 50 – The Four Forces Shaping Healthcare with Mark Dixon

Posted May 30, 2021 • 01:08:04

How will the Four Forces shaping healthcare affect your sales and marketing strategies and tactics? Do you know how these forces align with the “Triple...

Episode 49 – Prospecting in the MedTech New Normal

Posted May 23, 2021 • 00:48:22

“What advice do you have related to prospecting for new customers in this new normal?” This is the most frequent question I get from MedTech executives,...

Episode 48 – In the C-Suite with Marc Oczachowski, CEO, EDAP TMS

Posted May 9, 2021 • 00:59:47

We venture to Lyon, France to learn how Marc and his team fresh off a $28 million raise are setting the stage to dominate High Intensity Focused Ultrasound...

Episode 47 – MedTech “Journeys” To Fill the Sales Funnel

Posted May 2, 2021 • 00:51:12

Matthew Vernhout, VP of Deliverability, NetCore, walks us through what “Journeys” are and how they can help with prospecting for new customers and...

Episode 46 – In the C-Suite with Will Gray, VP of Marketing and Commercial Operations, Corporate Accounts, Boston Scientific

Posted April 21, 2021 • 01:04:05

Improvise, Adapt and Overcome. He started out as a Marine officer. This included time on the streets of Mogadishu, Somalia. He carried these Marine...